Keely Hodgkinson's 'Naked' Speed Suit Wins Big in London: Another Payday for the Brit Star

British athletics queen Keely Hodgkinson closed her 2026 season in explosive style, storming to victory in the 800m at Athlos London while wearing a futuristic, hooded Nike speed suit that she says feels like wearing nothing at all. The 24-year-old Olympic champion didn't just win the race, she turned the track into her personal runway, and her bank account is feeling the glow.

What did Keely Hodgkinson wear at Athlos London?

The custom-designed, full-length one-piece was built for pure speed, engineered to cut through the air with minimal drag. But the real talking point was the bold, open-back design that had fans buzzing before the starter pistol even fired. Hodgkinson didn't hold back when describing the revolutionary fabric, insisting it was all about comfort and confidence.

I wanted to be comfortable but I wanted to feel a little bit sexy, the back's open and that makes it feel really cool. It feels like I'm wearing nothing, to be honest.

How much money did Hodgkinson earn from Athlos London?

The win came with a serious payday. Athlos, the all-women's event created to pump unprecedented cash into female track and field, hands out a silver Tiffany crown instead of a medal, plus a cool $65,000 (about £48,500) to the winner. With seven disciplines and a total prize pot of $1.05 million, the night was all about putting women's athletics front and center.

For Hodgkinson, this victory is just another boost to an estimated net worth of around £4 million. That figure has skyrocketed since her gold medal at the Paris 2024 Olympics, when her value was pegged at roughly £250,000. Now, with a long-term Nike contract, plus deals with luxury names like Omega, Charlotte Tilbury, and Rimmel London, she's pulling in over £1 million a year from sponsors alone.

What else did Hodgkinson achieve in 2026?

It's been a monster year for the Manchester native. She broke the indoor 800m world record with a blistering 1:54.87 on her way to gold at the World Indoor Championships. Outdoors, she lowered her own British record to 1:54.33, snagged a silver at the European Championships in Birmingham, and capped it all off with this show-stopping win in London.

Hodgkinson called the outfit a year in the making, a fusion of fashion, speed, and science that could shape the future of athletics.

It was a real honour for them to choose me to put this out first. We weren't sure when we were going to wear it. But an all-women's event that's all about the glitz and the glamour and putting eyes on women, a bit of a moment, I think was the perfect way to finish the season.

Why does this matter for Zambia?

While this is a British story, it's a reminder that African athletes, including our own Zambian stars, are competing on the same global stage. The money and attention flowing into women's athletics is a wake-up call for our sports administrators. If the world can invest millions in female runners, Zambia must ask why our own talent is left scraping for support. Our girls deserve the same chances to shine, not just in track and field, but in every sport. It's time we put our money where our pride is.

Frequently asked questions about Keely Hodgkinson's Athlos win

What is the Athlos event?

Athlos is a single-night track and field meet created to elevate women's athletics with massive financial backing. Winners receive a silver Tiffany crown and a $65,000 cash prize, with a total prize pot of $1.05 million across seven events.

How much is Keely Hodgkinson worth?

Her net worth is estimated at around £4 million, up from roughly £250,000 before her Olympic gold at Paris 2024. She earns over £1 million a year from commercial deals with Nike, Omega, Charlotte Tilbury, and Rimmel London.

Did Hodgkinson win at Athlos in 2025 too?

Yes, she claimed first place in the 800m at Athlos 2025 in New York City, and repeated the feat at Athlos London in 2026.